Katy Perry invited shoppers at Los Angeles shopping and entertainment destination, The Grove, to create custom Christmas ornaments promoting her second fragrance, Meow!

 Monster Media and StreetVirus partnered to launch the interactive campaign just in time for the busy holiday shopping season. A Monster Portable Storefront: POD, equipped with a photo-taking station, allowed shoppers to align themselves within the cat-shaped fragrance bottle, "Meow!" for the camera and snap their photo. After entering their email addresses, users' ornaments would then appear to "hang" on Katy's virtual Christmas tree on an adjacent LCD wall. They then received a link to download their photo along with instructions detailing how to turn the image into an ornament for their own tree. In just eight days, over 2,800 shoppers activated the display, nearly 5,200 photos were taken and 1,766 emails were submitted.

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