Reach Media Group Announces The Acquisition of EMN Worldwide
RMG Solidifies Leadership Position In Executive Travel Media Sector
SAN FRANCISCO – April 11, 2011 — RMG Networks announced today that it has acquired Executive Media Network Worldwide (EMN), the leader in airport executive lounge media. EMN controls virtually all of the place-based video media assets in United, Continental, Delta, US Airways, Alaska, as well as the US based inventor for KLM, Lufthansa, and Air France executive airline lounges. EMN also has rights to sell video media assets in the terminals of the most traveled airports and executive airports in the United States and Europe, including WiFi advertising, touch screen and experiential campaigns. In addition to airport media, EMNs advertising assets on the Amtrak Acela Express train provide further opportunities for advertisers to target an elusive, affluent, executive audience. EMN is one of the fastest growing and most profitable Digital-Out-Of-Home (DOOH) media companies in the United States.
“Advertisers have demonstrated a desire to intercept affluent, senior executives in captive viewing environments. Fortune 500 software, auto, insurance and consumer goods companies have all recognized the powerful impact of captive viewing in DOOH Media Environments” said Garry McGuire CEO, RMG Networks. “Combining EMN’s dominant position in airport digital media with RMG’s leadership position in in-flight captive seat-back television, is a powerful integrated media solution for advertisers.”
This captive viewing environment is one of the most in-demand digital-out-of-home media assets in the marketplace.
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