Gross Monthly Digital Video And Exposures
Last Updated on Tuesday, 13 April 2010 12:07
Nielsen has just released the first-ever standardized audience measurement
report for the digital place-based media industry, and the data clearly shows
the strength of Zoom’s digital networks:
GROSS MONTHLY DIGITAL VIDEO AD
EXPOSURES, P18+
(September-December 2009)
|
Network |
Venue |
Persons 18+ |
% 18-34 |
|
NCM |
Movie Theaters |
35,301,188 |
47% |
|
Captivate |
Elevators |
31,332,148 |
55% |
|
Zoom Fitness |
Health Clubs |
29,396,229 |
43% |
|
Screenvision |
Movie Theaters |
26,390,071 |
47% |
|
Zoom Social |
Bar/Restaurants |
25,165,269 |
84% |
|
AMI |
Bar/Restaurants |
22,609,400 |
53% |
| The Hotel Networks |
Hotels |
22,196,922 |
34% |
|
GSTV |
Gas Stations |
21,306,028 |
44% |
|
indoorDirect |
Restaurants |
14,146,853 |
43% |
|
RMG Fitness |
Health Clubs |
9,548,019 |
35% |
|
TOTAL |
237,392,127 | 50% |
This report shows the true impact and scale of Zoom’s digital networks
while providing our clients and agency partners with transparent, consistent
data that allows for easy comparison across media types. A few points we wanted
to highlight:
- A one-month ad program on Zoom's two digital networks delivers more A18-49 impressions than NCM and Screenvision COMBINED
- A one-month ad program on Zoom's two digital networks delivers A18+ ad impressions equivalent to approximately 20 primetime TV ads, at a fraction of the cost
- Zoom’s Fitness Network delivers more than 3 times the number of impressions of our nearest competitor, RMG Fitness (Ideacast)
- With an A18-34 audience composition of 84%, Zoom’s Social Network efficiently delivers more monthly A18-34 & M18-34 impressions than any other Nielsen-measured network, including NCM and Screenvision
Zoom’s digital networks are leading the growth of the digital place-based
media industry, providing efficient and effective solutions that complement and
enhance traditional media plans. We look forward to discussing this further
with you in the near future and would be happy to review the details of Zoom’s
Nielsen measurement in more detail.
To receive a copy of the complete Nielsen “Fourth Screen Network Audience
Report”, please contact your Zoom Media & Marketing sales representative.
To view the Nielsen press release regarding this report, please click here: Nielsen Release.
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